Pineapple Avenue — Texas

We help AEC firms create meaningful stories through visual storytelling.

Win hearts. Change minds.

The films

01 — The Films

We craft stories that go beyond the facts — showing the world your purpose, your expertise, and why you’re the partner of choice.

The Pineapple Avenue crew directing a shoot from the camera cart in downtown Dallas — Behind the scenes — Dallas

“The moment I watched the film, I knew this was where I wanted to work.”
Strategic hire at ARS Engineering — after watching their brand film
01

The ARS Story.

Brand Film · 2:06

The film that recruited its next hire.
02

Introba.

Brand Hero Film · 2:02

A global engineering brand, aligned in two minutes.
03

Greenhill.

Architecture Spotlight · 0:30

Sawtooth rooflines at seventy-five — the architecture tells the story.
04

GDPC.

Brand Story Film · 2:11

The city’s planners, past and future, in one story.

Trusted by

Introba · Ardurra · WSP · ARS · DART · GDPC

02 — Stills

Make your brand stand out.

Cut through the noise — visuals that capture attention, build trust, and leave a lasting impression.

Aerial view of a sunlit downtown Dallas intersection — Pursuit aerials — DallasCovers that survive the flip test.

Environmental portrait of a leader in a bright office atrium — Lifestyle portraitsFor the website, the proposal, the press release.

Top-down aerial of a brick plaza intersection with a star emblem, downtown Plano — City of Plano — DowntownOne frame that sells a district.

The Ardurra team laughing together over plan sheets at a conference table — Ardurra — LifestyleThe faces proposals and websites are built on.

A Silver Line train breaking through a ribbon banner at its launch celebration — DART — Silver Line launchLaunch coverage that led the press kit.

Aerial of hundreds of people forming the number seventy-five on a green field — Greenhill — 75thThe photo that became the campaign.

Sculpted concrete balconies of a seventies office building — Pursuit photographyBuilt work, shot to win the next one.

Massive white arches of an Ardurra bridge project under construction with cranes against a tower — Ardurra — InfrastructureThe project mid-story, proving it’s moving.

Ardurra — In the roomWe learn the firm before we frame it.

03 — About Us

An engineer. A photographer. One studio.

Blake.

Four years a civil engineer — kickoffs, punch lists, pursuits — before picking up a camera for good. He tells AEC stories from the inside, because he lived them.

Yez.

Ten years behind the camera, shaping brands frame by frame. The photographic eye that makes every image feel inevitable.

Blake and Yez together at the Grand Canyon — Blake & Yez

Checking the shot on location — On location

04 — How We Work

One partner. Zero pain points.

Built to take work off your plate, not add to it.

Strategy.

We start in the room with your team — aligning on the story, the audience, and the job it has to do.

ii.

Execution.

Photo, film, or both — planned, shot, and shepherded around your people’s schedules. Zero disruption on site.

iii.

Delivery & distribution.

Every cut, every format, every channel — with a distribution plan and our advice until it’s working.

05 — Start

Ready when you are.

hello@pacreative.co

Texas — on location anywhere

The ARS Story.

Introba.

Greenhill.

GDPC.